Which mcdonalds has mighty wings

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McDonald's isn't commenting on the matter. The Journal reports that McDonald's plans to offer Mighty Wings at a discount to clear through some inventory. Maybe not. Mighty Wings certainly didn't live up to their name, but selling through 80 percent of inventory isn't bad. The wings could even make their way back to the menu one day, but presumably not until some mighty tweaking takes place first.

In November, the company acknowledged that it had added too many new menu items too quickly, and that service had suffered because of it. New items such as premium coffee drinks , smoothies, salads, and wraps have reduced efficiency and hurt business, and Mighty Wings certainly didn't help the cause. With McDonald's desperately trying to boost same-store sales, franchisees are suffering with poorly-thought-out promotions like Mighty Wings.

What's worse, McDonald's is forcing franchisees to participate in another promotion to clear the remaining Mighty Wings inventory, with the threat of having to absorb the costs if they don't comply.

With a large fraction of McDonald's restaurants worldwide franchised, keeping the relationship between the company and the franchisees positive is extremely important. But in the quest for higher sales, McDonald's is making it harder to turn a profit at the restaurant level. This isn't a good long-term strategy. The bottom line McDonald's is trying to be all things to all people, desperately trying to boost sales at the expense of efficiency and franchisee relations. Mighty Wings were a huge flop, embarrassing the company and upsetting franchisees.

McDonald's needs to simplify its menu and stick to what it's good at, turning its stores back into the well-oiled machines they used to be, before lattes and wraps slowed everything down. Mighty Wings were clearly not the answer. Discounted offers are only available to new members.

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